The online divorce stemmed from the two partners’ desire to gain greater control over their digital destinies as the Internet becomes an increasingly important part of their businesses…
Microsoft, in particular, had grown frustrated by contract terms requiring it to exclusively feature MSNBC.com content on its own websites. That exasperation was exacerbated by the MSNBC cable channel’s strategy to counter Fox News Channel’s appeal to conservative viewers by tailoring its programming for an audience with a liberal viewpoint.
After fifteen years of putting up with contract constraints that required MSNBC to use NBC’s liberal-leaning content, Microsoft is leaving to create it is own news network. Isn’t competition wonderful? And especially pleasant is the fact the NBC continues to lose market share to Fox, perceived to be more conservative and as a result more popular.
Regardless of whether you think Fox News in conservative (I don’t), competition is good. And NBC, if it persists in presenting programming that people don’t want to watch, their ratings will continue to tank.
I blame the internet for much of this paradigm shift. Drudge gets 2 million viewers every day. LewRockwell.com gets millions every month. Even a lowly website, TheNewAmerican.com, is approaching a million a month—it started in September 2008 with 25,000 visitors!
So the shift to better—read: more truthful, less slanted—programming continues to decimate the “establishment press.”
Here’s some more from the article:
“Being limited to MSNBC.com content was problematic to us because we couldn’t have the multiple news sources and the multiple perspectives that our users were telling us that they wanted,” said Bob Visse, general manager of MSN.com.
That’s how it works: “users were telling us [what] they wanted.” And they are tired of the leftward slant. Truth is so refreshing. Watch NBC’s numbers continue to crumble.