This article was published by The McAlvany Intelligence Advisor on Wednesday, January 11, 2017:
Jared Kushner’s father-in-law, Donald Trump, gave him an early birthday present, naming him to his new administration as a senior advisor on Monday. The next day Kushner turned 36.
Married to Trump’s daughter Ivanka (shown), Kushner responded to the “all hands on deck” message following Trump’s nomination at the Republican National Convention last summer. Kushner dropped everything and started building a national political campaign from scratch. Blessed with precious little political experience, but with smarts (degrees from Harvard and New York University), Kushner saw the problem: no staff, no money, no experience, no strategy, no nothing. So he called on some of his contacts in social networking, asking for referrals to the brightest and the best to help.
He found Brad Parscale, a web designer in San Antonio, and built a team of 100 people around him. Calling the team “Project Alamo,” the two learned the ropes quickly: traditional TV, radio, and print advertising were 1) expensive, and 2) not very effective in reaching the people Trump needed to win. Instead, through trial and error, Kushner spent less and less on TV and radio and focused on the social networking tools Facebook and Twitter. Said Kushner: