This article appeared online at TheNewAmerican.com on Monday, August 3, 2020:
When Dante Chinni, writing for NBC News last month, said that the president’s Twitter account gives him a “direct line to voters” and “lets him drive news coverage” by the media, he missed the most important part: Every tweet is carefully crafted and deliberately intended to accomplish a specific purpose.
Trump’s former chief economist, Casey Mulligan, who served as chief economist on the White House Council of Economic Advisors, explained just how it works. His book “You’re Hired! Untold Successes and Failures of a Populist President”, scheduled to be released on September 3, reveals the process and the thinking behind much of the White House’s strategy on major issues of the day. And Trump’s Twitter account is a primary tool.
First, writes Mulligan, the president doesn’t do the tweeting himself. He leaves that up to Dan Scavino, who is Trump’s deputy chief of staff for communications and director of social media. Second, the president doesn’t walk around carrying an iPhone tweeting something whenever he is in the mood. Third, every tweet is reviewed by “many people” on his staff before it is released.
Every tweet is designed to focus the conversation on a specific topic or issue, says Mulligan, sometimes using exaggeration or embellishment to get the mainstream media’s attention.
Trump’s audience is enormous: