This article appeared online at TheNewAmerican.com on Tuesday, April 28, 2020:
The global market research firm Euromonitor International (EI), headquartered in London, has been forced to revisit its 2020 predictions thanks to the coronavirus shutdown.
Some trends are being accelerated; others have been stalled; still others are being redirected.
For example, in its report released on December 31, 2019, EI said, “During times of economic, political or personal uncertainty, consumers are drawn to the comforts of home. In seeking to unwind and get back on track, consumers retreat to their personal safe spaces where they are free from the distractions of the world around them.”
“Shelter-in-place” mandates and “stay-at-home” orders have greatly accelerated this movement, as more and more consumers are turning their homes into multifunctional work and play centers: adding fitness centers, entertainment rooms, and school classrooms to their homes through retrofitting rooms’ previous usages. The home is increasingly being viewed as “the hub” of all activities, including social, family, religious, education, and exercise.
The momentum behind the “green” revolution has stalled,