The GOP still can’t figure out what happened last November. They invested many dollars and man hours to try to find out. The result is their Growth and Opportunity Project (GOP, got it?). It’s a colossal failure. Here’s why:

First, although it was designed to be read by ordinary citizens concerned about the direction (disappearance) of the GOP, it is 75 pages long. Who’s going to read that? Second, it’s written by marketers, not philosophers. The authors think the message just isn’t getting across. Here’s how they see the world:

in December 2012, Republican National Committee Chairman Reince Priebus announced the Growth and Opportunity Project. As the co-chairs of the project, we were charged with making recommendations and assisting in putting together a plan to grow the Party and improve Republican campaigns. We were asked to dig deep to provide an honest review of the 2012 election cycle and a path forward for the Republican Party to ensure success in winning more elections. As requested by Chairman Priebus, we made recommendations in the following areas:

1. Messaging

2. Demographic Partners

3. Campaign Mechanics

4. Friends and Allies (Third Party Groups)

5. Fundraising

6. Campaign Finance

7. Primary Process

Aren’t we excited now? Just the thing to put on the nightstand. Plan on taking a few hours to pour over this. It’ll really get your blood pumping.

Besides, we’re experts. We know what we are doing. And we talked to hundreds, no, thousands of people about all of this. This is the best of the best, the crème de la crème. You bet:

We met with, or spoke to more than 2,600 people, both outside Washington and inside the Beltway. We spoke to voters, technical experts, officials, Party members and elected office holders. We sought out Republicans from all ideological backgrounds. We convened in-depth focus groups with voters in Iowa and Ohio who used to call themselves Republicans, but who left the Party because they thought we weren’t conservative enough or because we were too conservative. We conducted a poll among 2,000 Republican Hispanic voters. We surveyed political practitioners at the state and national level and also conducted a survey of GOP pollsters. We consulted with independent pollsters. And more than 36,000 individuals participated in our online survey to determine priorities and to identify additional volunteers for the Party.

And now that we have put all of this information together, we want you to read it. It’ll change your life:

We encourage every Republican to read the report and review our findings. Our Party has an incredible opportunity on our hands, but we must seize it enthusiastically. We are confident these recommendations and others shared with the Chairman can lead to many victorious campaigns for our party. We look forward to joining our fellow Republicans in the work ahead. Onward to Victory!

Wes Messamore is a marketer, a radio show host, and a successful blogger at He saw immediately what the problem is with this report:

Using [my] handy-dandy Cmd+F function, [I was] unable to find any of the words from the following list in a report about why the Republicans are losing elections and how to start winning them again:

liberty  freedom  capitalism  constitution  founding fathers  libertarian(s)  tea party  Ron Paul  civil liberties  federal reserve  national debt  Rand Paul

There it is: great marketing, nothing to sell. That’s why the GOP is fading away into political insignificance.

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